Vistara Recruitment 2024

Shape the Future of Indian Aviation (Marketing)

Do you dream of working in a dynamic and fast-paced industry? Are you passionate about travel and creating experiences that leave a lasting impression? If so, then a career at Vistara, India's finest airline, could be the perfect fit for you!

We are currently seeking a talented and experienced Marketing Director to join our team and play a pivotal role in shaping the future of Vistara's brand and marketing strategy.

About Vistara

Vistara, a joint venture between Tata Sons Limited and Singapore Airlines Limited, is known for its premium flying experience, exceptional customer service, and innovative in-flight offerings. Since its launch in 2014, Vistara has established itself as a leading airline in India, consistently winning accolades for its service and commitment to excellence.

Why Join Us?

As the Marketing Director at Vistara, you will have the opportunity to:

• Lead a team of talented marketing professionals and develop innovative strategies to position Vistara as the premier airline choice for travelers in India and abroad.
• Play a key role in shaping Vistara's brand identity and messaging, ensuring it resonates with target audiences.
• Oversee all aspects of marketing, including digital marketing, advertising, public relations, and customer relationship marketing.
• Drive brand awareness, engagement, and loyalty through creative and data-driven marketing campaigns.
• Analyze marketing performance and make data-driven decisions to optimize marketing spend and ROI.
• Be a part of a passionate and dynamic team that is committed to excellence.

Job Summary

We are looking for a seasoned marketing leader with a proven track record of success in developing and implementing effective marketing strategies. You will be a strategic thinker with a deep understanding of the aviation industry and the Indian market. You will also possess excellent communication, leadership, and analytical skills.

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Key Responsibilities

• Develop and implement a comprehensive marketing strategy to achieve Vistara's brand and business objectives.
• Lead the marketing team in developing and executing creative marketing campaigns across various channels, including digital, traditional media, and social media.
• Manage Vistara's brand identity and messaging, ensuring consistency across all touchpoints.
• Oversee the development and execution of digital marketing campaigns, including search engine marketing (SEM), social media marketing (SMM), and email marketing.
• Manage relationships with marketing agencies and vendors.
• Analyze marketing performance metrics and identify opportunities for improvement.
• Develop and implement customer relationship marketing (CRM) programs to drive customer loyalty.
• Stay abreast of industry trends and best practices in marketing.
• Prepare and manage marketing budgets.
• Lead presentations to senior management on marketing initiatives and results.

Required Skills and Qualifications

• Minimum 10-15 years of experience in marketing, preferably in the aviation industry or a related B2C (business-to-consumer) industry.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of marketing principles and best practices.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to lead and motivate a team.
• Proficiency in marketing software and tools, such as CRM and marketing automation platforms.
• Excellent understanding of the digital marketing landscape.
• A bachelor's degree in marketing, business administration, or a related field is required.
• An MBA is a plus.

Experience

This role is open to both experienced marketing professionals and individuals with a strong academic background and relevant marketing experience.

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Why Join Vistara?

Vistara offers a competitive salary and benefits package, as well as the opportunity to work in a fast-paced and exciting environment. You will be surrounded by talented and passionate colleagues who are all committed to providing the best possible flying experience for our customers. We also offer a positive and collaborative work environment that fosters creativity and innovation.

Here are some of the benefits of working at Vistara:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and growing industry
• Work with a talented and passionate team
• Positive and collaborative work environment
• Opportunity to make a real impact on a leading airline

Application Process

To apply for this position, please submit your resume and cover letter to [email address removed]. In your cover letter, please tell us why you are interested in this position and what you can bring to Vistara.

Motivate Yourself to Join Us!

This is a unique opportunity to join a leading airline and play a key role in shaping its future. If you are a passionate and results-oriented marketing professional who is looking for a challenge, then we encourage you to apply!

   

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