Paytm Recruitment 2024

As a Marketing Manager at Paytm, you'll play a pivotal role in shaping and driving the success of our marketing campaigns across various channels. You'll be responsible for developing and executing strategic marketing initiatives, managing budgets, analyzing campaign performance, and ensuring brand awareness and customer acquisition goals are met.

Paytm Careers 

Responsibilities:

• Campaign Strategy and Development: Create comprehensive marketing campaigns aligned with overall business objectives and target audience segments.
• Channel Management: Oversee marketing activities across various channels, including digital (social media, SEO, SEM), offline (events, sponsorships), and performance marketing.
• Budget Management: Allocate and manage marketing budgets effectively, ensuring optimal return on investment.
• Creative Development: Collaborate with creative teams to develop engaging and impactful marketing materials, including ad copy, visuals, and website content.
• Performance Analysis: Track and analyze campaign performance using data analytics tools, identify areas for improvement, and optimize strategies for better results.
• Brand Management: Contribute to building and strengthening Paytm's brand image and reputation through effective marketing initiatives.
• Stay Updated: Keep abreast of the latest marketing trends and technologies, implementing innovative strategies to stay ahead of the competition.

Skills:

• Excellent strategic thinking and planning skills.
• Strong understanding of digital marketing channels and campaign execution.
• Data analysis and interpretation skills.
• Proven track record of successful marketing campaign management.
• Creative and innovative approach to marketing problem-solving.
• Excellent communication, presentation, and negotiation skills.
• Leadership and team management skills.
• Passion for the FinTech industry and understanding of the digital payments landscape.