Paytm Recruitment 2023-24

As a Customer Marketing Manager at Paytm, you'll be the conductor of the customer experience symphony. You'll wear many hats, from analyzing customer data and identifying trends to developing and executing data-driven marketing campaigns, creating engaging content across various digital channels, building strong relationships with customers, and measuring the impact of your initiatives to ensure every interaction with Paytm is not just seamless, but truly delightful.

Paytm Careers 

Responsibilities:

• Analyze customer data and identify insights to inform marketing strategies.
• Develop and execute data-driven marketing campaigns across various digital channels, including social media, email, and mobile app notifications.
• Create engaging content, including blog posts, infographics, and videos, to resonate with Paytm's diverse customer base.
• Manage and grow Paytm's online communities, fostering positive customer engagement and brand loyalty.
• Build and nurture relationships with key influencers and partners.
• Measure the performance of marketing campaigns and analyze results to optimize future strategies.
• Collaborate with cross-functional teams, including product, design, and data science, to ensure a seamless customer experience.
• Stay updated on the latest marketing trends and best practices in the digital payments and financial services industry.

Skills:

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum 3-5 years of experience in digital marketing, ideally within the financial services or e-commerce industry.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and storytelling skills with the ability to create engaging content for diverse audiences.
• Experience in managing online communities and building relationships with customers and influencers.
• Proficiency in various digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for digital marketing and a deep understanding of the customer journey.
• Adaptability, a willingness to learn, and a desire to stay ahead of the ever-evolving digital landscape.