Myntra Recruitment 2023-24

As a Product Marketing Manager at Myntra, you'll be the maestro of fashion marketing. You'll wear many hats, from analyzing data and identifying emerging trends to developing and executing data-driven product marketing campaigns, crafting compelling narratives that resonate with diverse audiences, collaborating with cross-functional teams to bring products to life, and measuring the impact of your initiatives to ensure every Myntra experience is as stylish as it is successful.

Myntra Careers 

Responsibilities:

• Analyze market trends, customer data, and competitor insights to identify opportunities for product launches and growth.
• Develop and execute data-driven product marketing campaigns across various channels, including social media, email, and the Myntra app.
• Craft compelling narratives and storytelling that showcase the unique value proposition of different product categories and brands.
• Collaborate with cross-functional teams, including product, design, and merchandising, to ensure seamless product launches and integrated marketing campaigns.
• Manage product marketing budgets effectively and track the performance of campaigns to optimize spending and ROI.
• Stay updated on the latest marketing trends and best practices in the e-commerce and fashion industry.
• Develop and present reports and analysis to stakeholders, highlighting campaign performance and product growth metrics.

Skills:

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum 3-5 years of experience in product marketing, ideally within the e-commerce or fashion industry.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and storytelling skills with the ability to craft engaging content for diverse audiences.
• Experience in developing and executing omnichannel marketing campaigns.
• Understanding of the e-commerce and fashion landscape, including current trends and consumer behavior.
• Ability to work independently and as part of a team in a fast-paced environment.
• Adaptability, a willingness to learn, and a passion for staying ahead of the curve in the ever-evolving fashion world.