IBM Jobs

Job Title: Marketing Specialist

Company: IBM

Location: Byatarayanapura, Bangalore

IBM, a global technology company, is seeking a talented and innovative Marketing Specialist to join our team. As a Marketing Specialist at IBM, you will play a key role in developing and executing marketing strategies to drive brand awareness, generate leads, and support business growth. Your creative thinking, strong analytical skills, and expertise in digital marketing will contribute to the success of our marketing initiatives. This is an exciting opportunity for individuals who are passionate about technology and marketing and thrive in a fast-paced environment.

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Responsibilities:

1. Marketing strategy and campaign execution: Contribute to the development and implementation of marketing strategies and plans. Collaborate with cross-functional teams to execute integrated marketing campaigns that align with business objectives. Drive lead generation and customer acquisition through various marketing channels.
2. Digital marketing: Plan and execute digital marketing campaigns, including email marketing, social media marketing, content marketing, and search engine optimization (SEO). Monitor campaign performance, analyze data, and optimize strategies for maximum impact. Stay up to date with industry trends and best practices in digital marketing.
3. Content creation and management: Create compelling marketing content, including blog posts, articles, social media posts, and website content. Collaborate with subject matter experts to develop thought leadership content. Manage content distribution across multiple channels to ensure consistent messaging and brand voice.