Lenskart Recruitment 2024

Lenskart, India's leading omnichannel eyewear brand, is looking for a proactive and tech-savvy Marketing Technologist to join our dynamic team in [Your Location]. As a champion of cutting-edge solutions, you'll play a crucial role in leveraging technology to optimize our marketing efforts, drive efficiency, and propel Lenskart's growth into the future.

Responsibilities:

• Implement and manage marketing automation platforms, data analytics tools, and other marketing technologies to streamline campaign execution and gain deeper customer insights.
• Work closely with marketing teams to understand campaign goals and requirements, translating them into technical solutions and automation workflows.
• Develop and maintain marketing dashboards and reports, providing data-driven insights to inform strategic decision-making.
• Stay updated on the latest marketing technology trends and identify innovative solutions to enhance campaign performance.
• Collaborate with IT teams to ensure seamless integration of marketing technologies with existing systems.
• Manage vendor relationships and negotiate contracts for marketing technology solutions.
• Uphold Lenskart's commitment to innovation, data privacy, and ethical marketing practices at all times.

Skills:

• Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field preferred.
• Minimum 2 years of experience in marketing technology or related roles, with expertise in marketing automation platforms and data analytics tools.
• Strong understanding of marketing principles and campaign methodologies.
• Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Proven ability to manage multiple projects simultaneously and meet deadlines effectively.
• Proficiency in marketing technology tools (e.g., HubSpot, Marketo, Google Analytics) preferred.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Passion for innovation and a thirst for learning new marketing technologies.