Lenskart Recruitment 2023

Lenskart, a leading eyewear and eyecare company, is seeking a talented and results-driven eCommerce Marketing Specialist to join our team. As an eCommerce Marketing Specialist at Lenskart, you will play a crucial role in driving our online marketing efforts and maximizing our digital presence. You will be responsible for developing and executing digital marketing campaigns, analyzing performance metrics, and implementing strategies to enhance brand visibility, drive traffic, and increase conversions. Your expertise in digital marketing platforms, data analysis, and creative thinking will contribute to the growth and success of Lenskart's digital marketing initiatives.

Responsibilities:

Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, display advertising, email marketing, and other relevant platforms. Collaborate with internal teams and external agencies to ensure campaign objectives are met, and performance targets are achieved. Monitor campaign budgets, analyze results, and provide actionable insights for continuous improvement.
SEO and Content Marketing: Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic to Lenskart's website. Conduct keyword research, optimize website content, and collaborate with content creators to develop SEO-friendly and engaging content. Monitor website performance and implement on-page and off-page optimization techniques to improve search visibility and user experience.
Social Media Marketing: Manage Lenskart's presence on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others. Develop and execute social media campaigns to drive engagement, increase followers, and build brand loyalty. Create compelling social media content, schedule posts, and monitor performance metrics. Engage with followers, respond to comments, and manage online communities to foster brand advocacy.