JWS Steel Recruitment 2024

JSW Steel, a leading Indian multinational steel conglomerate, seeks a passionate and strategic Product Marketing Manager to join our dynamic team. In this crucial role, you'll be the bridge between steel and stakeholders, crafting compelling narratives, driving demand, and shaping the market perception of our diverse product portfolio.

JWS Steel Careers 

Responsibilities:

• Market Research & Analysis: Conduct comprehensive market research to identify target segments, assess competitive landscape, and analyze customer needs and preferences.
• Product Positioning & Differentiation: Develop and implement effective product positioning strategies that highlight unique selling propositions and differentiate JSW Steel's offerings.
• Marketing Campaign Management: Plan, execute, and monitor marketing campaigns across various channels (online, offline, trade shows) to drive brand awareness, lead generation, and sales.
• Content Creation & Management: Develop compelling product brochures, case studies, presentations, and other marketing materials that resonate with target audiences.
• Pricing & Revenue Optimization: Collaborate with sales and pricing teams to develop optimal pricing strategies and maximize revenue potential.
• Channel Management & Relationship Building: Foster strong relationships with distributors, retailers, and other key stakeholders within the steel industry.
• Data Analysis & Reporting: Track campaign performance, analyze data, and generate insightful reports to inform future marketing decisions.

Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 3-5 years of experience in product marketing, preferably within the B2B or industrial sector.
• Strong understanding of marketing principles, market research methodologies, and campaign management techniques.
• Excellent communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
• Proven ability to create compelling written and visual content that resonates with target audiences.
• Proficiency in market research tools, data analysis software, and marketing automation platforms.
• Knowledge of the steel industry and its trends is a plus.