Emami Recruitment 2024

Emami is not just a name; it's a household legacy. For over 60 years, we've been bringing joy and wellness to millions across India and the world, with iconic brands like Navratna, Zandu Balm, and Fair & Lovely. As a Senior Marketing Analyst at Emami, you'll be at the forefront of our growth story, using your analytical prowess to shape winning marketing strategies and measure their impact with precision.

Responsibilities:

Dive deep into data: Analyze market research, consumer insights, and campaign performance data to identify trends, opportunities, and areas for improvement.
Craft data-driven strategies: Translate insights into actionable marketing plans, optimizing campaigns for maximum reach, engagement, and conversions.
Measure and report success: Develop and implement key performance indicators (KPIs) to track campaign effectiveness and deliver comprehensive reports to senior management.
Stay ahead of the curve: Keep yourself updated on the latest marketing trends, technologies, and consumer behavior patterns, recommending innovative solutions to stay ahead of the competition.
Collaborate and lead: Work closely with cross-functional teams (brand, product, sales) to ensure seamless execution of marketing campaigns and guide junior analysts in developing their skills.

Skills:

MBA or equivalent postgraduate degree in Marketing or a related field (Analytics, Market Research preferred).
5+ years of experience as a Marketing Analyst or similar role in a consumer-focused industry.
Proven track record of successfully analyzing data and deriving actionable insights to improve marketing performance.
Expertise in statistical analysis tools and proficiency in data visualization platforms (Tableau, Power BI).
Strong communication and presentation skills, able to effectively communicate complex data insights to diverse audiences.
Team player with leadership potential, capable of motivating and guiding junior analysts.
Passion for FMCG brands and a deep understanding of the Indian consumer landscape.