DTDC Recruitment 2024

As a Marketing Technologist at DTDC, you'll be the maestro of the marketing orchestra, ensuring every note plays in perfect harmony. You'll wear many hats, from analyzing marketing data and identifying growth opportunities to implementing marketing automation tools, crafting data-driven marketing campaigns, developing and maintaining marketing technology infrastructure, and collaborating with cross-functional teams to ensure seamless integration of technology with marketing strategies.

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Responsibilities:

• Analyze marketing data to understand customer behavior, campaign performance, and identify growth opportunities.
• Implement and manage marketing automation tools and platforms to streamline processes and improve efficiency.
• Develop and execute data-driven marketing campaigns across various digital channels, including email, social media, and paid advertising.
• Work with designers and developers to create and maintain marketing technology infrastructure.
• Integrate marketing technology with CRM systems and other data sources to ensure data accuracy and consistency.
• Stay updated on the latest marketing technology trends and best practices.
• Collaborate with marketing, sales, and other departments to ensure alignment of technology with overall business goals.
• Track and measure the effectiveness of marketing campaigns and provide actionable insights for improvement.

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Skills:

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field preferred.
• Minimum 3-5 years of experience in marketing technology, ideally within the e-commerce or logistics industry.
• Strong analytical skills and proficiency in data analysis tools and platforms.
• Experience with marketing automation tools and platforms, such as email marketing software, CRM systems, and marketing analytics platforms.
• Excellent communication and presentation skills with the ability to translate complex data into actionable insights.
• Project management skills and the ability to work independently and as part of a team in a fast-paced environment.
• Passion for logistics and a deep understanding of DTDC's brand and business objectives.
• Adaptability, a willingness to learn, and a desire to stay ahead of the ever-evolving marketing technology landscape.