DTDC Recruitment 2024

As our Marketing Research Analyst in North Dumdum, you'll be the eyes and ears of our marketing team, gathering valuable data about customer needs, market trends, and competitor activity. You'll wear multiple hats, from conducting research studies and analyzing data to preparing insightful reports and recommending data-driven strategies that fuel DTDC's growth in the region. Your analytical skills, curiosity, and passion for understanding customer behavior will be key in guiding DTDC's marketing efforts towards continued success.

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Responsibilities:

• Conduct market research, including surveys, focus groups, and competitor analysis, to understand customer preferences, market trends, and competitor strategies in the courier and logistics industry.
• Analyze quantitative and qualitative data using various research methods and statistical tools.
• Identify key insights and trends from data, drawing meaningful conclusions and actionable recommendations.
• Prepare comprehensive reports and presentations to communicate research findings and recommendations to stakeholders.
• Develop and implement effective research methodologies and questionnaires to gather accurate and relevant data.
• Stay updated on the latest market trends and industry developments within the courier and logistics landscape.
• Collaborate with cross-functional teams (Marketing, Sales, Operations) to translate research insights into actionable marketing strategies.
• Monitor the effectiveness of marketing campaigns and suggest data-driven adjustments for optimization.

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Skills:

• Minimum Bachelor's degree in Marketing, Market Research, Statistics, or a related field (preferred).
• 2-3 years of experience in market research or a similar role, preferably within the logistics or service industry.
• Strong analytical and problem-solving skills with proficiency in data analysis tools (Excel, SPSS, etc.).
• Excellent communication, presentation, and writing skills to effectively communicate research findings and recommendations.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong attention to detail and commitment to accuracy in data analysis and reporting.
• Fluency in Bengali and English is essential.