Dhani Recruitment 2023

Dhani, a leading financial technology company, is seeking a highly skilled and experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Dhani, you will play a crucial role in developing and executing effective marketing strategies for our financial products. Your deep understanding of the market, customer insights, and competitive landscape will contribute to the success of our product launches and customer acquisition efforts. This is an exciting opportunity for individuals who are passionate about driving growth and delivering innovative financial solutions to customers.

Responsibilities:

1. Product positioning and messaging: Develop compelling product positioning and messaging that differentiates Dhani's financial products in the market. Identify and communicate the unique value proposition of each product to target audiences. Craft persuasive marketing content, including product descriptions, presentations, and sales collateral.
2. Go-to-market strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates. Collaborate with cross-functional teams, including product management, sales, and design, to ensure a coordinated and successful product launch. Define target market segments, customer personas, and pricing strategies.
3. Market research and analysis: Conduct market research to gain deep insights into customer needs, preferences, and behaviors. Analyze market trends, competitive landscape, and industry developments to identify growth opportunities and positioning strategies. Use data-driven insights to drive decision-making and optimize marketing campaigns.