BigBasket Recruitment 2024

As a Marketing Research Analyst at BigBasket, you'll play a crucial role in providing data-driven insights to inform our marketing strategies and drive business growth. You'll be responsible for conducting market research, analyzing data, and presenting findings to support key decision-making across various marketing initiatives.

BigBasket Careers 

Responsibilities

• Market Research: Conduct quantitative and qualitative research to understand customer preferences, market trends, competitor analysis, and brand perception.
• Data Analysis: Analyze market research data using statistical tools and software, draw meaningful insights, and identify key trends and patterns.
• Reporting and Presentation: Prepare comprehensive reports and presentations, effectively communicating research findings and recommendations to stakeholders.
• Competitive Analysis: Monitor competitor activities, analyze their strategies, and identify potential opportunities for BigBasket.
• Campaign Performance Measurement: Track and analyze the performance of marketing campaigns, identifying areas for improvement and optimization.
• Stay Updated: Keep abreast of the latest marketing research trends and methodologies, continuously improving your skills and knowledge.

Skills

• Excellent analytical and problem-solving skills.
• Strong quantitative and statistical skills.
• Proficiency in market research methodologies and data analysis tools (e.g., SPSS, Excel).
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and accuracy.
• Passion for the grocery retail industry and understanding of consumer behavior.