BigBasket Recruitment 2024

If you're a data-driven individual with a keen understanding of consumer behavior and the online grocery landscape, then BigBasket has an exciting opportunity for you! Join us as a Marketing Research Analyst (Fresher) and play a vital role in informing our marketing strategies and driving growth.

BigBasket Careers 

Responsibilities

• Dive deep into customer data: Analyze customer demographics, purchase patterns, and sentiment to understand their needs, preferences, and pain points.
• Research the market landscape: Stay ahead of the curve by tracking trends, competitor activity, and industry insights to inform strategic decision-making.
• Craft compelling reports and presentations: Clearly communicate your findings and recommendations to stakeholders across marketing, operations, and product teams.
• Contribute to campaign development and optimization: Use your research to identify target audiences, personalize messaging, and measure campaign effectiveness.
• Stay updated on the latest research methodologies and tools: Continuously learn and adapt to ensure you're using the most effective techniques to gather and analyze data.

Skills

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• Strong analytical skills and ability to interpret complex data.
• Excellent communication skills, both written and verbal, to present research findings effectively.
• Proficiency in data analysis tools like Excel, SQL, and Tableau (preferred).
• Passion for online grocery and understanding of consumer behavior in the e-commerce space.
• Ability to work independently and as part of a cross-functional team.