BigBasket Recruitment 2023-24

Are you a passionate and results-oriented Digital Marketing Manager with a proven track record of success in driving online brand awareness, engagement, and sales? Do you possess a deep understanding of digital marketing channels and a knack for crafting compelling campaigns that resonate with target audiences? If so, BigBasket may have the perfect opportunity for you! We are looking for a talented and motivated leader to join our dynamic team and spearhead our digital marketing efforts.

BigBasket Careers 

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy that aligns with BigBasket's overall business objectives.
• Manage and optimize various digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Conduct market research and analyze data to identify trends and opportunities.
• Develop and implement creative content campaigns that engage target audiences and drive desired actions.
• Develop and manage relationships with key influencers in the digital marketing space.
• Oversee the performance of digital marketing campaigns and track key metrics, such as website traffic, conversion rates, and return on investment (ROI).
• Collaborate with cross-functional teams, such as product, sales, and customer service, to ensure a consistent and integrated digital marketing experience.
• Stay up-to-date on the latest trends and technologies in digital marketing and recommend innovative solutions to improve campaign effectiveness.

Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5-7 years of experience in digital marketing, preferably in the e-commerce industry.
• Proven track record of success in driving online brand awareness, engagement, and sales.
• Strong understanding of various digital marketing channels, including SEO, PPC, social media, email, and content marketing.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent time management and organizational skills.
• Strong attention to detail and accuracy.
• Passion for digital marketing and a desire to stay up-to-date on the latest trends and technologies.