BigBasket Recruitment 2023-24

BigBasket, India's leading online grocery store, is searching for a dynamic and creative Marketing Communications Manager to join our vibrant team. In this pivotal role, you'll be the voice of BigBasket, crafting compelling narratives that resonate with our customers and drive brand awareness across various channels. If you're a wordsmith with a knack for understanding audiences and translating insights into impactful campaigns, then BigBasket is the perfect platform for you to amplify your voice and make a real difference!

BigBasket Careers 

Responsibilities

• Develop and execute strategic marketing communication plans: Align communication goals with BigBasket's overall business objectives and craft targeted campaigns across diverse channels (digital, social media, traditional media, PR).
• Content creation extraordinaire: Generate engaging content (press releases, website copy, social media posts, emailers, blog articles) that captures attention, sparks conversations, and drives brand engagement.
• Channel champion: Oversee and manage BigBasket's presence across various communication channels, ensuring consistency, brand voice, and optimal performance.
• Media maven: Build and nurture strong relationships with media representatives, securing positive press coverage and brand visibility.
• Data decoder: Analyze campaign performance data and audience insights to refine strategies, optimize content, and maximize impact.
• Stay ahead of the curve: Keep your finger on the pulse of the latest marketing trends and technologies, ensuring BigBasket's communication remains fresh, relevant, and effective.

Skills

• Storytelling extraordinaire: Ability to craft compelling narratives that resonate with diverse audiences and evoke emotions.
• Content chameleon: Proficient in creating engaging content across various formats (written, visual, audio).
• Channel master: Deep understanding of various communication channels and their strengths for effective brand messaging.
• Media magnet: Excellent communication and relationship-building skills to cultivate positive media relationships.
• Data detective: Strong analytical skills to interpret data, identify trends, and draw actionable insights.
• Tech-savvy: Familiarity with digital marketing tools and platforms (e.g., social media management, analytics software).