IBM Jobs

Job Title: Digital Marketing Manager

Company: IBM

Location: Sonai, Kolkata

IBM, a global technology company, is seeking a talented and experienced Digital Marketing Manager to join our team in Sonai, Kolkata. As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, generate leads, and support business objectives. This is an exciting opportunity to contribute to the digital marketing efforts of a renowned organization in the technology industry.

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Responsibilities:

1. Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with IBM's overall marketing objectives. Identify target audiences, analyze market trends, and leverage various digital channels to optimize brand presence and generate quality leads.
2. Campaign Management: Plan, implement, and optimize digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media, email marketing, display advertising, and content marketing. Monitor campaign performance, conduct A/B testing, and leverage data-driven insights to improve campaign effectiveness.
3. Content Marketing: Collaborate with internal stakeholders and content creators to develop compelling and engaging digital content, including blog posts, whitepapers, videos, and infographics. Ensure content is optimized for SEO and aligns with brand messaging and guidelines.