Lenskart Recruitment 2023

Lenskart, a leading eyewear and eyecare company, is seeking a highly creative and strategic individual to join our team as a Content Marketing Manager. As a Content Marketing Manager at Lenskart, you will be responsible for developing and executing content marketing strategies to drive brand awareness, engage our target audience, and generate leads. This role requires a deep understanding of content marketing principles, exceptional storytelling skills, and the ability to collaborate with cross-functional teams. If you are passionate about content creation, have a strong marketing acumen, and thrive in a fast-paced environment, we invite you to join our team.

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Responsibilities:

1. Content Strategy: Develop and execute a comprehensive content marketing strategy aligned with Lenskart's brand objectives and target audience. Conduct market research and audience analysis to identify content needs, trends, and preferences. Define content themes, formats, and distribution channels to maximize reach and engagement. Collaborate with internal stakeholders to align content initiatives with business goals.
2. Content Creation: Oversee the creation of high-quality and engaging content across various platforms, including blogs, articles, social media, videos, infographics, and email campaigns. Lead the content development process from ideation to execution, ensuring alignment with brand guidelines and messaging. Collaborate with internal and external content creators, such as writers, designers, and video producers, to produce compelling and impactful content.
3. Storytelling and Brand Voice: Develop a unique brand voice and storytelling approach that resonates with Lenskart's target audience. Craft compelling narratives that communicate the brand's values, product benefits, and customer stories. Ensure consistency in messaging and brand voice across all content touchpoints.