IBM Jobs

Job Title: Marketing Executive

Company: IBM

Location: Bharat Nagar, Mumbai

Job Description:

IBM, a global technology and consulting company, is seeking a dynamic and results-oriented individual to join our team as a Marketing Executive. As a Marketing Executive at IBM, you will be responsible for driving marketing initiatives and campaigns to promote our products and services. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. If you are passionate about marketing and have a drive for achieving business goals, we invite you to join our team.

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Responsibilities:

1. Marketing Campaigns: Plan, execute, and measure marketing campaigns to generate leads, increase brand awareness, and drive customer engagement. Collaborate with internal stakeholders to define campaign objectives, target audience, messaging, and content. Use various marketing channels, including digital platforms, events, and traditional media, to reach the target audience effectively.
2. Market Research: Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities. Gather insights to refine marketing strategies and develop targeted messaging that resonates with the target audience. Stay updated on industry news and emerging marketing trends to ensure the effectiveness of marketing initiatives.
3. Content Development: Create compelling and engaging content for marketing collateral, including brochures, presentations, website content, and social media posts. Collaborate with subject matter experts and content writers to develop content that communicates the value proposition and addresses customer pain points. Ensure consistency in messaging and adherence to brand guidelines.