IBM Jobs

Job Title: Marketing Analyst

Company: IBM

Location: Anekal, Bangalore

Job Description:

As a Marketing Analyst at IBM, you will be responsible for conducting market research, analyzing customer data, and providing actionable insights to drive marketing strategies. You will collaborate with cross-functional teams, including marketing, sales, and product development, to develop effective marketing campaigns, identify target audiences, and evaluate marketing performance. Your role will involve gathering and analyzing data from various sources, interpreting the findings, and translating them into actionable recommendations that will guide marketing decision-making.

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Responsibilities:

1. Conduct market research to identify industry trends, customer preferences, and competitive landscape.
2. Gather data from various sources, such as surveys, customer interviews, and market reports.
3. Analyze market data to identify market opportunities, customer segments, and growth potential.