Lenskart Recruitment 2023

As a Digital Marketing Executive at Lenskart, you will be responsible for developing and implementing digital marketing campaigns across various digital channels to drive brand awareness, customer acquisition, and engagement. You will work closely with the marketing team to create effective digital marketing strategies, optimize campaigns, and analyze performance metrics to ensure maximum ROI. Your role will involve leveraging various digital platforms and tools to create engaging content, manage social media channels, execute SEO/SEM strategies, and drive customer acquisition through digital channels.

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Responsibilities:

1. Develop and execute digital marketing campaigns to promote Lenskart's products and services across various digital channels, including social media, search engines, email marketing, and display advertising.
2. Create engaging and compelling content for digital marketing campaigns, including ad copies, blog posts, social media posts, and email newsletters.
3. Collaborate with the marketing team to define campaign objectives, target audience, and key performance indicators (KPIs).