Lenskart Recruitment 2023

We are looking for a highly skilled and innovative individual to join our team at Lenskart as a Digital Marketing Manager. As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Your expertise in digital marketing channels, data analysis, and customer insights will contribute to the success of our online marketing campaigns. If you have a passion for digital marketing, possess strong analytical skills, and thrive in a fast-paced environment, we encourage you to apply for this position.

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to achieve business objectives, increase brand visibility, and drive customer engagement. Identify target audience segments and develop customized marketing campaigns to effectively reach and engage them across digital channels.
• Paid Advertising: Plan, execute, and optimize paid advertising campaigns across various platforms, including search engines, social media, display networks, and mobile apps. Monitor campaign performance, analyze key metrics, and make data-driven decisions to maximize ROI. Collaborate with creative teams to develop impactful ad creatives and landing pages.
• Search Engine Optimization (SEO): Conduct keyword research, perform on-page and off-page optimization, and monitor website rankings to improve organic search visibility. Develop SEO strategies to enhance website traffic, user engagement, and conversion rates. Stay updated on search engine algorithm changes and industry best practices.