Amazon Recruitment 2024

As a Marketing Research Analyst at Amazon, you'll be the data detective behind our marketing magic. You'll delve into the depths of consumer behavior, market trends, and competitive landscapes, uncovering insights that fuel strategic decisions and drive marketing success. Your analytical prowess and research skills will be crucial in helping us understand our customers, optimize campaigns, and stay ahead of the curve.

Responsibilities:

• Conduct market research across diverse channels (primary, secondary, social media) to gather data on customer preferences, competitor strategies, and industry trends.
• Analyze qualitative and quantitative data using advanced statistical tools and techniques.
• Translate complex data into actionable insights and create compelling reports that inform marketing decisions.
• Develop and test marketing hypotheses, measuring campaign performance and recommending optimizations.
• Collaborate with cross-functional teams (Marketing, Product, Brand) to ensure research aligns with business objectives.
• Stay up-to-date on emerging research methodologies and technologies, adapting your approach to stay ahead of the curve.

Skills:

• Bachelor's degree in Marketing, Statistics, Economics, or a related field (freshers with exceptional skills are welcome!).
• Strong analytical and problem-solving skills, with a proficiency in quantitative research methods.
• Excellent communication skills, both written and verbal, with the ability to translate complex data into clear and concise insights.
• Experience with market research tools and data analysis software (e.g., SPSS, R, Tableau).
• Understanding of consumer behavior and marketing principles is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Curiosity, a passion for learning, and a drive to make a difference.