Lenskart Recruitment 2024

As a Sr. Marketing Executive at Lenskart, you'll be the mastermind behind captivating campaigns, crafting compelling narratives, and driving brand awareness to new heights. You'll wear many hats, from overseeing digital marketing initiatives to collaborating with cross-functional teams, all while ensuring Lenskart stays at the forefront of the eyewear game.

Responsibilities

• Become the campaign maestro: Conceptualize, develop, and execute impactful marketing campaigns across various channels (digital, social media, etc.) to achieve brand objectives.
• Content is king (or queen): Create engaging and high-quality content (written, visual, video) that resonates with target audiences and amplifies brand messaging.
• Data detective: Analyze marketing performance data, identify trends, and provide actionable insights to optimize campaigns and maximize ROI.
• Stay ahead of the curve: Keep your finger on the pulse of the latest marketing trends and technologies, suggesting innovative strategies to keep Lenskart ahead of the competition.
• Teamwork makes the dream work: Collaborate effectively with internal teams (design, product, etc.) and external agencies to ensure seamless campaign execution.

Skills

• Minimum 3-5 years of experience in marketing, with a proven track record of success in digital marketing initiatives.
• Strong understanding of marketing principles, consumer behavior, and the Indian digital landscape.
• Excellent communication and storytelling skills, with the ability to craft compelling narratives across various formats.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, etc.).
• Data-driven approach and strong analytical skills to measure campaign performance and optimize results.
• Creative thinking and problem-solving abilities to tackle challenges and find innovative solutions.
• A positive attitude, passion for the eyewear industry, and a drive to make a difference.