BigBasket Recruitment 2024

As a Marketing Research Analyst at BigBasket, you'll play a crucial role in gathering and analyzing data to inform our marketing initiatives, product development, and overall business strategy. You'll be responsible for designing and conducting research, interpreting data, and presenting your findings in clear and concise reports.

BigBasket Careers 

Responsibilities

• Conduct market research through surveys, focus groups, and other qualitative and quantitative methods.
• Analyze customer data to identify trends, preferences, and purchase behaviors.
• Develop and present reports with actionable insights for marketing teams.
• Stay updated on the grocery industry, competitor landscape, and consumer trends.
• Support the development of marketing campaigns and promotional strategies.
• Assist with market sizing, forecasting, and competitive analysis.

Skills

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical skills and ability to interpret data from various sources.
• Excellent communication and presentation skills.
• Proficiency in data analysis tools (Excel, SPSS, Tableau, etc.).
• Experience with market research methodologies and survey design (a plus).
• Passion for the grocery industry and understanding of consumer trends.