Lenskart Recruitment 2024

As a Marketing Research Analyst at Lenskart, you'll play a crucial role in driving our marketing efforts through data-driven insights. You'll be responsible for conducting market research, analyzing consumer trends, and providing actionable recommendations to inform marketing campaigns, product development, and business decisions.

Responsibilities:

• Conduct market research through surveys, focus groups, and other qualitative and quantitative methods.
• Analyze customer data to identify trends, preferences, and purchase behaviors.
• Develop and present reports with clear and actionable insights for marketing teams.
• Stay updated on the eyewear industry, competitor landscape, and consumer trends.
• Support the development of marketing campaigns and promotional strategies.
• Assist with market sizing, forecasting, and competitive analysis.

Skills:

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical skills and ability to interpret data from various sources.
• Excellent communication and presentation skills.
• Proficiency in data analysis tools (Excel, SPSS, Tableau, etc.).
• Experience with market research methodologies and survey design.
• Passion for the eyewear industry and understanding of consumer trends.