BigBasket Recruitment 2024

As the Product Marketing Manager, you'll be the voice of BigBasket's commitment to fresh, quality groceries delivered to doorsteps. You'll play a crucial role in launching and promoting new products, crafting compelling narratives, and driving customer adoption through innovative marketing strategies. From showcasing seasonal produce to highlighting BigBasket's commitment to sustainability, you'll ensure customers are informed and excited about the freshest way to shop.

BigBasket Careers 

Responsibilities:

• Product Launch & Promotion: Develop and execute comprehensive marketing campaigns for new product launches, including content creation, social media engagement, and website optimization.
• Market Research & Analysis: Conduct in-depth market research to identify customer needs, competitor analysis, and industry trends, informing product development and marketing strategies.
• Content Creation & Storytelling: Craft captivating content across various platforms, including website copy, blog articles, email campaigns, and social media posts, showcasing BigBasket's product offerings and values.
• Customer Engagement & Acquisition: Develop and implement targeted marketing campaigns to attract new customers and strengthen brand loyalty among existing ones.
• Performance Tracking & Analysis: Monitor and analyze campaign performance, customer engagement metrics, and website traffic to optimize strategies and ensure effectiveness.
• Collaboration & Teamwork: Work collaboratively with internal teams, from product development to design, to ensure seamless product launches and marketing alignment.

Skills:

• Bachelor's degree in Marketing, Communications, or a related field (experience in the FMCG or e-commerce industry is highly valued).
• Minimum 3 years of experience in product marketing, ideally within the grocery or online retail sector.
• Strong understanding of customer segmentation, buyer personas, and marketing funnel optimization.
• A creative and insightful mind with the ability to develop compelling narratives and engaging content.
• Proficiency in marketing campaign management tools, analytics platforms, and content creation software.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• A data-driven approach with the ability to analyze metrics and draw actionable insights.
• A positive and enthusiastic attitude with a genuine passion for fresh food and online shopping.