Lenskart Recruitment 2024

As the Marketing Assistant, you'll be the creative force behind Lenskart's captivating digital presence. From crafting eye-catching social media posts to conceptualizing innovative campaigns, you'll play a crucial role in keeping Lenskart at the forefront of the eyewear game. From trendy sunglasses to cutting-edge lenses, you'll turn every pair into a story that resonates with our audience.

Responsibilities:

• Content Creation: Develop engaging social media content, blog articles, and other marketing materials that capture attention and drive customer engagement.
• Social Media Management: Manage Lenskart's social media channels, respond to comments and messages, and build a vibrant online community around our brand.
• Campaign Execution: Assist with planning, execution, and evaluation of marketing campaigns across various digital platforms.
• Visual Storytelling: Develop creative visual content, including photos, videos, and infographics, to enhance brand messaging and product appeal.
• Stay Ahead of the Curve: Research industry trends, competitor activity, and customer feedback to inform marketing strategies and content ideas.
• Data Analysis & Reporting: Track and analyze campaign performance, metrics, and customer engagement, providing valuable insights for future initiatives.
• Collaboration & Teamwork: Work collaboratively with internal teams, from designers to product managers, to ensure seamless campaign execution.

Skills:

• Bachelor's degree in Marketing, Communications, or a related field (fresh graduates with a passion for digital marketing and a love for eyewear are welcome!).
• Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
• A creative and innovative mindset with a strong understanding of social media trends and online communities.
• Proficiency in content creation tools, social media platforms, and basic graphic design software.
• Strong analytical and problem-solving skills, with the ability to analyze data and draw meaningful conclusions.
• A positive and enthusiastic attitude with a genuine passion for the Lenskart brand and its commitment to making quality eyewear accessible.
• Ability to work independently as well as collaboratively within a fast-paced and dynamic team.