Lenskart Recruitment 2023-24

Lenskart, India's leading omnichannel eyewear brand, is searching for a passionate and strategic Customer Marketing Manager to join our dynamic team. In this pivotal role, you'll be the eyes and ears of our customers, crafting and executing data-driven marketing campaigns that foster loyalty, engagement, and brand advocacy. If you thrive in a fast-paced environment, possess a deep understanding of customer psychology, and have a knack for turning insights into impactful strategies, then Lenskart is the perfect place for you to sharpen your customer marketing focus and make a real difference!

Responsibilities

• Customer champion: Develop and implement customer-centric marketing campaigns across various channels (email, SMS, app, social media) to drive engagement, retention, and repeat purchases.
• Data decoder: Analyze customer data and behavior to identify trends, preferences, and pain points, informing targeted marketing initiatives.
• Personalization pro: Craft personalized marketing experiences that resonate with individual customers, fostering loyalty and brand affinity.
• Content connoisseur: Create engaging content (blog posts, newsletters, social media posts) that educates, inspires, and entertains customers around all things eyewear.
• Loyalty alchemist: Design and manage customer loyalty programs that incentivize repeat purchases and build long-lasting relationships with customers.
• Collaboration champion: Work closely with cross-functional teams (product, design, sales) to ensure seamless campaign execution and alignment with overall customer experience goals.
• Trend tracker: Stay updated on the latest customer marketing trends and technologies, identifying and implementing innovative strategies to keep Lenskart ahead of the curve.

Skills

• Proven track record of success: Minimum 3-5 years of experience in customer marketing or a related field, with a demonstrably successful history of driving customer engagement and loyalty.
• Data-driven approach: Strong analytical skills and ability to interpret customer data to inform marketing decisions.
• Content creation magic: Proficiency in creating engaging content across various formats (written, visual, video).
• Channel expertise: Deep understanding of various marketing channels and their strengths for effective customer engagement.
• Customer-centric mindset: A genuine passion for understanding and exceeding customer expectations.
• Excellent communication and collaboration skills.