Lenskart Recruitment 2023-24

Lenskart is India's leading omnichannel eyewear retailer, revolutionizing the way people see the world. With a blend of trendy styles, cutting-edge technology, and seamless omnichannel shopping experiences, Lenskart is changing the game in the eyewear industry. As a Marketing Assistant, you'll be at the heart of this exciting journey, contributing to Lenskart's marketing efforts and helping to shape the brand's image.

Responsibilities:

• Content Creation: Assist with the creation of engaging content across various platforms, including social media, website copy, and email marketing campaigns.
• Campaign Management: Support the execution of marketing campaigns, from ideation and planning to tracking performance and analyzing results.
• Creative Execution: Work with designers and copywriters to bring concepts to life, ensuring brand consistency and high-quality deliverables.
• Social Media Management: Engage with Lenskart's online community on social media platforms, responding to comments, managing online reputation, and building brand loyalty.
• Market Research & Analysis: Stay updated on industry trends and competitor activity, providing insights and recommendations to inform marketing strategies.

Skills:

• Excellent written and verbal communication skills, with a creative flair and the ability to tailor content for different audiences.
• Strong organizational skills and the ability to manage multiple tasks efficiently in a fast-paced environment.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and basic graphic design tools.
• A keen eye for detail and a passion for creating visually appealing content.
• Bachelor's degree in any relevant field, such as marketing, communications, media, or design, is preferred.