Lenskart Recruitment 2024

Lenskart is revolutionizing the eyewear industry with its innovative approach and commitment to making high-quality, stylish eyewear accessible to everyone. We offer a diverse range of eyeglasses, sunglasses, and contact lenses through our online platform and extensive network of stores across India. As a Market Researcher, you'll be at the forefront of this journey, helping us understand our customers, optimize our offerings, and stay ahead of the curve.

Responsibilities

• Conduct market research to understand consumer trends, preferences, and pain points within the eyewear market.
• Analyze market data, competitor analysis, and customer feedback to identify opportunities for growth and innovation.
• Develop and implement research methodologies, including surveys, focus groups, and data analysis techniques.
• Translate research findings into actionable insights and recommendations for various departments, including marketing, product development, and store operations.
• Stay updated on the latest trends and developments in the eyewear industry and consumer behavior.
• Collaborate with cross-functional teams to ensure research findings are effectively integrated into business decisions.

Skills

• Bachelor's degree in Marketing, Market Research, Business Administration, or a related field.
• Strong analytical and quantitative skills with proficiency in data analysis tools (Excel, SPSS, etc.).
• Excellent communication and presentation skills, with the ability to present complex data in a clear and concise manner.
• Proven ability to conduct independent research, analyze data, and draw actionable insights.
• Excellent written and verbal communication skills with a knack for storytelling.
• Passion for the retail industry and a strong understanding of consumer behavior.
• Knowledge of the eyewear market and its trends is a plus.
• Ability to work independently and prioritize multiple tasks in a fast-paced environment.
• Strong teamwork and collaboration skills.