DTDC Recruitment 2024

As Marketing Director, you will be the architect of DTDC's brand strategy, crafting impactful campaigns, and cultivating a distinct brand identity that resonates with diverse audiences. You will manage a talented team, leverage cutting-edge marketing technologies, and measure success through data-driven insights.

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Responsibilities:

Develop and implement comprehensive marketing strategies aligned with DTDC's overall business objectives.
Lead the development and execution of brand awareness campaigns across digital, traditional, and offline channels.
Manage and optimize marketing budgets to maximize ROI.
Oversee product marketing initiatives, ensuring effective positioning and messaging for DTDC's diverse service offerings.
Lead market research and competitor analysis to identify trends and opportunities.
Build and nurture strong relationships with key media partners and influencers.
Drive customer acquisition and retention through targeted marketing campaigns.
Measure and analyze marketing campaign performance, providing actionable insights to optimize future efforts.
Lead and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

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Skills:

10+ years of experience in a senior marketing leadership role, preferably within the logistics or e-commerce industry.
Proven track record of success in developing and executing successful marketing campaigns across multiple channels.
Strong understanding of brand management principles and branding best practices.
Deep knowledge of digital marketing trends and technologies (SEO, SEM, social media, analytics).
Excellent communication, presentation, and interpersonal skills.
Leadership skills with the ability to motivate and inspire a team.
Ability to work independently and manage multiple priorities simultaneously.
Strategic thinking and analytical skills.
A strong understanding of the Indian logistics market and consumer landscape.