Swiggy Recruitment 2024

We are seeking an enthusiastic and analytical individual to join our growing team as a Marketing Analyst. This role plays a crucial part in measuring the effectiveness of our marketing campaigns and providing data-driven insights to improve our marketing strategy.

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Responsibilities:

• Campaign analysis and reporting:
  • Track and analyze key performance indicators (KPIs) for marketing campaigns across various channels.
  • Prepare comprehensive reports and dashboards summarizing campaign performance.
  • Identify trends and patterns to understand the effectiveness of different marketing initiatives.
  • Recommend improvements and optimizations based on data insights.
• Market research and competitive analysis:
  • Conduct market research to understand customer behavior and preferences.
  • Analyze competitor marketing strategies and identify opportunities for differentiation.
  • Develop market intelligence reports to inform marketing decision-making.
• Budgeting and forecasting:
  • Assist with developing and managing marketing budgets.
  • Create forecasts for marketing campaign performance and ROI.
  • Monitor and track budget expenditures.
• Data visualization and communication:
  • Create compelling data visualizations to communicate insights effectively.
  • Present data-driven findings to stakeholders clearly and concisely.
  • Collaborate with cross-functional teams to translate insights into action.