Lenskart Recruitment 2023

As a Marketing Research Analyst, you'll play a crucial role in informing and shaping our marketing strategies.

Responsibilities:

• Analyze consumer trends, competitor landscapes, and brand perception to identify key opportunities and challenges.
• Gather and interpret data from various sources, including website analytics, surveys, social media, and market research reports.
• Translate complex data into clear, actionable insights that guide marketing decisions and campaign development.
• Track emerging trends and technologies in the eyewear industry and marketing landscape.
• Partner with marketing, product, and business development teams to ensure research findings are implemented effectively.

Skills:

• You're naturally inquisitive and love digging into data to uncover hidden gems.
• You're comfortable with quantitative and qualitative analysis, and can tell a compelling story from numbers.
• You can translate complex data into clear, concise, and actionable insights for both technical and non-technical audiences.
• You're comfortable with research tools and platforms, and eager to learn new ones.
• You thrive in a collaborative environment and love sharing your knowledge and expertise.