Lenskart Recruitment 2023

Lenskart, India's leading omnichannel optical retail chain, is seeking a data-driven and analytical Marketing Research Analyst to join our dynamic team. As a Marketing Research Analyst, you will play a pivotal role in gathering, analyzing, and interpreting market research data to inform marketing strategies, product development, and business decisions. You will be responsible for conducting market research studies, analyzing consumer behavior trends, and providing actionable insights to drive Lenskart's growth and success.

Responsibilities:

• Conduct market research studies, including surveys, focus groups, and secondary research, to gather data on consumer behavior, market trends, and competitor activities
• Analyze market research data using statistical and data analysis techniques, identifying trends, patterns, and correlations
• Prepare comprehensive and insightful market research reports, dashboards, and presentations, communicating findings to key stakeholders
• Develop and implement marketing research methodologies and frameworks to ensure the accuracy, reliability, and relevance of research findings
• Stay up-to-date on emerging market research techniques, tools, and trends to enhance the effectiveness of research initiatives
• Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate market research insights into strategic decision-making

Skills:

• Strong analytical and problem-solving skills, with the ability to extract meaningful insights from complex data sets
• Proficiency in data analysis tools and techniques, such as SPSS, SAS, or R
• Excellent communication and presentation skills, with the ability to convey complex research findings in a clear and concise manner
• Strong understanding of market research principles, methodologies, and best practices
• Ability to work independently and as part of a team, with a collaborative and results-oriented approach
• Attention to detail and ability to work accurately under pressure