Lenskart Recruitment 2023

Lenskart, India's leading eyewear and eyecare brand, is seeking a creative and results-oriented Marketing Specialist to join our dynamic team and play a pivotal role in driving marketing initiatives and enhancing brand presence across various channels. As a Marketing Specialist, you will be responsible for developing and executing engaging marketing campaigns, creating compelling content, and managing social media accounts.

Responsibilities:

• Develop and execute engaging marketing campaigns across various channels, including digital, social media, print, and out-of-home advertising
• Create and distribute high-quality marketing materials, such as brochures, flyers, and social media posts
• Manage and optimize social media accounts, including creating and posting content, engaging with followers, and monitoring social media trends
• Analyze marketing performance data to measure campaign effectiveness, identify areas for improvement, and make data-driven recommendations
• Stay up-to-date with the latest marketing trends, tools, and platforms
• Assist with the execution of marketing events and initiatives

Skills:

• Strong understanding of marketing principles, strategies, and best practices
• Proven track record of successfully developing and executing marketing campaigns
• Expertise in creating engaging and high-quality content across various formats, including blog posts, social media posts, and email newsletters
• Experience with social media management tools and analytics platforms
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team