DTDC Recruitment 2023

DTDC, India's leading courier and cargo company, is seeking experienced and data-driven Marketing Analysts to join our dynamic team. As a Marketing Analyst, you will play a crucial role in collecting, analyzing, and interpreting marketing data to support DTDC's marketing strategies and business decisions. You will be responsible for developing and implementing marketing analytics models, identifying trends and insights from data, and communicating findings to senior management. The ideal candidate will possess strong analytical skills, a deep understanding of marketing metrics, and a passion for data storytelling.

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Responsibilities:

• Collect, analyze, and interpret marketing data from various sources, including website analytics, social media analytics, and customer relationship management (CRM) systems.
• Develop and implement marketing analytics models using statistical and data visualization tools.
• Identify trends, patterns, and insights from marketing data to inform marketing strategies, optimize campaign performance, and measure marketing ROI.
• Prepare comprehensive reports and presentations to communicate marketing data insights to senior management and stakeholders.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to provide data-driven insights and recommendations.

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Skills:

• Strong analytical and problem-solving skills, with the ability to identify and solve complex marketing challenges.
• Proficient in statistical analysis techniques and data visualization tools, such as SQL, Excel, and Tableau.
• Deep understanding of marketing metrics, including customer acquisition costs, lifetime value, and marketing attribution.
• Experience in developing and implementing marketing analytics models.
• Excellent communication and presentation skills, with the ability to effectively convey complex data insights to a diverse audience.
• Strong writing skills, with the ability to prepare comprehensive reports and presentations.